Jennifer Cruickshank

VP, General Manager

Jenn Cruickshank 388
Meet Jennifer

Jenn consults with pharmaceutical clients to help them design creative ways to gain insights that will drive their business needs. She loves thinking through tough questions, bringing non-pharma ideas into the mix and ultimately weaving the insights into a resonant story for her clients.

Jenn came to LRW in 2014 after 17 years on the client side in the pharmaceutical space. She started her career in pharma sales at Wyeth selling pediatric vaccines and antibiotics. She then moved into the insights and market research function at Wyeth, which began her research career. She’s worked at big and small companies, generating pre-launch, launch and post-launch insight generation on both U.S. and global teams. Jenn holds a B.S. in kinesiology from Temple University. (Go Owls!)

Growing up in the suburbs of Philadelphia, it’s no surprise that Jenn’s a huge Eagles and Flyers fan. She knew she was an adult when she received her first bill for Flyers season tickets! Jenn spends much of her free time volunteering at an animal shelter in New Jersey or playing with her two pit bulls, Frankie and Lily.