Senior Vice President, New Business Unit Success
As senior vice president, new business unit success, Debbie applies more than 25 years of experience toward guiding LRW’s new general managers as they launch their teams. She loves helping them navigate profit and loss, create organizational structures and hire and develop great people who can deliver top quality for our clients.
Debbie came to LRW in 1992 following a stint at Grey Advertising. She built her career by focusing on a wide variety of clients and mentoring as many researchers as she could. Many of today’s company leaders got their start under her tutelage. She holds a bachelor’s degree in economics from Whitman College and a master’s degree from the Thunderbird School of Global Management.
Originally from the Pacific Northwest, she continues to be a die-hard Seattle Seahawks fan and has never shaken that native Seattleite instinct of going outside when the weather is nice. So on the weekends, you may catch her or on the golf course, camping or at the beach — that is, if she isn’t pursuing her other passions of gourmet cooking and wine tasting!