David Rabjohns founded MotiveQuest in 2003. The social intelligence company uses Online Anthropology software to help companies create new products, improve their marketing and measure their success. LRW acquired MotiveQuest in 2016 and rebranded the company as LRWMotiveQuest.
Prior to starting MotiveQuest, David was the youngest-ever account planning executive vice president at Leo Burnett. He also worked in marketing and strategy positions at IBM (UK), PepsiCo (Australia), Saatchi & Saatchi (UK) and McConnaughy (US).
David enjoys sailing, racing cars and traveling. In fact, he once rode a motorcycle across the land territories between Sydney to London. He spends his spare time wrangling his two boys, James and Hugh.