Dave Pierzchala

VP, Account Manager

Dave Pierzchala 388
Meet Dave

As a vice president and account manager, Dave applies his love for understanding people to all qualitative and quantitative studies. Dave specifically enjoys hearing how consumers express their needs, wants and desires in person and then translating those expressions into action.

Dave joined LRW, a Material Company, in 2015 after more than 20 years at Ipsos. Over the years, Dave has been lucky to work on a multitude of industries for both domestic and international clients, including pricing testing, attitude and usage studies, demand testing, segmentations, tracking and trade-off studies. Dave joined LRW from Ipsos to leverage his core expertise in the service industry (hospitality, retail and food and beverage) and in customer experience research. He holds a Bachelor of Commerce degree in tourism and hospitality management from the University of Calgary.

As a Canadian, Dave enjoys living the California lifestyle (shorts in December!) and discussing all things hockey (especially his beloved Canucks).