Christine Cottrell

VP, General Manager

Christine Cottrell 388
Meet Christine

As a general manager based in New York, Christine manages a bicoastal team with a particular focus on shopper behavior across categories (beauty, fashion, consumer packaged goods and financial services). Christine is passionate about helping businesses bring their consumers into focus in an actionable, story-driven and straightforward way.

Christine started her insights career as a client of LRW, a Material Company, working with the company on positioning, targeting and growth strategies for Kate Spade and Juicy Couture. After years of qualitative and analytic experience, she transitioned to LRW where she now brings her unique perspective on the challenges and best practices inherent to building brands.

Outside of work, Christine can be found in Brooklyn baking or resurrecting 80’s crafting with her two daughters. If you need a rainbow cake or friendship bracelet in a hurry, she’s your gal!