VP, Marketing and Data Science
Chaya is a research consultant and methodologist dedicated to producing compelling business insights. She is passionate about many aspects of marketing and data science, especially segmentation and questionnaire design.
Chaya has been with LRW, a Material Company, since 2010 and honed her analytic skills across a diverse set of business needs and industries. She has worked on more than 50 segmentations in the fields of consumer packaged goods, apparel, food, pharmaceuticals, hospitality and finance. She teaches internal LRW classes on statistics and questionnaire writing while also mentoring several budding rock stars on her team.
Prior to joining LRW, Chaya taught college-level statistics and psychology courses. She received a master’s degree in general experimental psychology and graduated Summa Cum Laude from California State University, Northridge.
Chaya grew up in New York but loves the California lifestyle. She enjoys spending time with her family, traveling, practicing Iyengar yoga and making and eating pizza with her daughter.