VP, General Manager, Tonic
As vice president, general manager of Tonic in London, Anna leads the UK team, overseeing all projects and proposals and acting as a strategy consultant to key clients. Additionally, she is responsible for human resources, marketing, speaking at conferences and promoting the Tonic’s offering across Europe. She loves that every day is different and she gets to work with so many different teams in the business as well as getting out and about seeing clients and helping them with their research issues.
Anna has been part of the Tonic business for 12 years after gaining experience at other agencies including Millward Brown and Hall & Partners and working client side as a brand planner at a soft drinks company. She joined the Tonic as an associate director and worked her way up to managing director of the UK business back in 2014 before becoming general manager earlier this year.
A researcher through and through, Anna’s geeky passions extend to her home life, reading and attending lectures about different topics in the areas of science, psychology and politics and boring her friends and family with what she’s learned. Anna spends her free time looking after her two children, George and Neve, and trying to squeeze in some ‘me time’ for yoga, cooking and cinema.