GreenBook CEO Series: Interview with David Sackman and Jeffrey Reynolds of LRW Group

Few companies have transformed themselves as much as LRW. For over 40 years, the company formerly known as Lieberman Research Worldwide has helped businesses in over 80 countries use analytics and research to understand their customers. Using a model focused on developing talent in an entrepreneurial environment, they have always had more strategy consultant DNA than traditional market research supplier.

GreenBook Executive Editor Leonard Murphy interviewed LRW Group Chairman and CEO David Sackman and President and COO Jeff Reynolds about the company’s heritage, its recent acquisition spree, and what comes next for the insights and marketing services company.

Read more and watch the full interview on the GreenBook Blog.