Client Results

Message Optimization

Developing Marketing Campaigns for Foster Children

Voices for Children, a San Diego-based organization that transforms the lives of foster children by providing trained and educated mentors, needed to refine its marketing campaign. Its goal was to optimize messaging, imagery, and sentiment to increase awareness, volunteers, and donations.

Making valuable connections with those who want to make a difference in the lives of children

We applied a usage and attitude (U&A) approach to understand particular brand attitudes and brand perceptions that drove brand engagement. In addition, through our heat mapping tool, we were able to identify the most appealing print ads and messaging.

Our recommendations guided the organization in its communication tone, succinctness, and target focus.

Stay positive 2

Stay Positive

Research found benefits in positive imagery vs. sad imagery

Keep it Tight

Keep it Tight

Tightened up messaging to drive greater impact with audience

Refined Targeting

Refined Targeting

Focused messaging on key volunteers and donors

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