Designing outputs to align with the way employees work and behave
The client asked LRW to bring their audience segments to life in a way that would inspire its employees. But before we acted, we spent time getting to understand the organization, especially how its team members learn and make decisions. Through our efforts, we discovered that different teams within the organization had different processes of turning inspiration into action. As a result, we decided to produce several collateral materials that could be rolled out to different departments, depending on how well the materials fit within their scope of work.
LRW’s talented in-house team of designers developed the following materials that the automaker rolled out internally: