Scott heads up the tracking discipline at LRW, a Material Company, managing the company’s largest business unit. He particularly enjoys bringing innovation and evolution to tracking programs to keep them relevant and topical for some of the world’s biggest brands. He has been with LRW for about 20 years, serving in multiple capacities during his tenure, with an entertainment research consulting stint in between LRW gigs. Prior to launching a career in marketing research, Scott earned a B.S. in journalism at Arizona State University and a MBA from Vanderbilt University, with a dual emphasis on marketing & operations.