John McCallum
Research Manager
John McCallum is a Research Manager based in Los Angeles whose experience covers a range of projects touching on different corners of the game industry, including mobile gaming in Africa (where he led fielding in-person), gaming hardware brand positioning, and video game digital storefront A/B testing. Prior to joining LRW, John was co-founder of SprayCake, LLC where he led a guerrilla branding campaign that reached millions. John proposed to his wife with a Blue Feather (Harvest Moon) and holds an Honors AB in Social Studies from Harvard University.