Joan oversees a team responsible for developing LRW’s brand through a combination of content, digital and event marketing. Her expertise lies at the intersection of marketing, research and technology. Joan joined LRW in 1990 as a researcher and has worked on some of LRW’s biggest client relationships and projects as an expert in branding, customer experience, tracking, and technology, before transitioning to her current role in marketing. She received her B.A. in economics from UCLA.