Holly Caruso
Research Director
Holly has been working in qualitative research for almost ten years, with a focus in online communities and strategic storytelling. She has worked on segmentations ranging everything from newly emerging subscription-based skincare brands to quick service restaurants and B2B tech companies. A storyteller at heart, Holly applies a holistic approach to her analytical skills, utilizing proprietary data, industry trends and expert knowledge to contextualize data with a consultative lens, ensuring every insight is action-oriented.